Up Not Out is a city planning advocacy organization dedicated to helping towns grow smarter, and grow better. We work with local leaders, boards, and communities to identify outdated rules, unlock development potential, and strengthen tax bases — all without sacrificing character or livability. Our approach blends practical data with proven strategies from towns across the country, so you can focus on what works.

I’m Ethan Hudgins - I have studied and practiced city planning for over 12 years. I look forward to supporting your city or town grow smarter, and grow better!